The influence of television commercials on Indian culture
Mitra, Barbara Maria
Thesis or dissertation
- © 1999 Barbara Maria Mitra. All rights reserved. No part of this publication may be reproduced without the written permission of the copyright holder.
[From the introduction]:
In this thesis, I aim to demonstrate that television commercials are having a dramatic impact on the daily lives of people in India. Recent changes in laws have led to unprecedented openness to foreign multinationals. These companies make use of the pre-existing extensive communication networks and infrastructure so that even remote villages are now wired in and tuned on to television.
- Department of Sociology, The University of Hull
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- 42 MB