The influence of television commercials on Indian culture

Mitra, Barbara Maria

Sociology
August 1999

Thesis or dissertation


Rights
© 1999 Barbara Maria Mitra. All rights reserved. No part of this publication may be reproduced without the written permission of the copyright holder.
Abstract

[From the introduction]:
In this thesis, I aim to demonstrate that television commercials are having a dramatic impact on the daily lives of people in India. Recent changes in laws have led to unprecedented openness to foreign multinationals. These companies make use of the pre-existing extensive communication networks and infrastructure so that even remote villages are now wired in and tuned on to television.

Publisher
Department of Sociology, The University of Hull
Ethos identifier
uk.bl.ethos.310259
Qualification level
Doctoral
Qualification name
PhD
Language
English
Extent
42 MB
Identifier
hull:13905
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